A Coach and Facilitator for High-Performing Executives

The Winning Ways Team

Shannon Cochran-Yzquierdo, ACC

Executive Leadership & Mindfulness Coach and Motivational Speaker

Shannon Cochran-Yzquierdo headshot

Be bold. Be fearless. Be YOU!

That’s what I always say, and yet this takes courage. Every person has courage in them. It’s just a matter of learning to recognize it and building your ‘courage muscle’ so you can move through the fear holding you back. And when our ‘courage muscle’ is strengthened, we can impact the world in a big way! This is because it only takes one person - one bold leader - to become a beacon of hope and create a ripple effect that empowers one individual, one team, then one organization. Through our expression of courage, we add vibrant, bright, and colorful light, illuminating the good in the world.

As a member of the LGBTQ+ community and through more than 20 years of combined professional experience as an active member of the United States Intelligence Community (USIC), strategic communications & marketing professional, science educator, and executive leadership coach, I learned what it means to be a courageous leader. Being a courageous leader requires self-awareness, introspection, emotional intelligence, compassion, empathy, and confidence. I support and empower leaders to build and strengthen their ‘courage muscle’ by applying leadership and mindfulness coaching techniques, such as visualization, situational role-play, and more. As a partner in your journey, we will co-create a trusting space to grow, develop, reflect, and strengthen the areas you have identified.

When you have C.O.U.R.A.G.E. - Connection, Optimism, Understanding, Respect, Accountability, Gratitude, and Equality -  you are your best self! You exceed your leadership potential and create a bold, fearless, and beautiful YOU!

Areas of Expertise

  • Executive Leadership Coaching
  • Mindfulness Coaching
  • Courageous Leadership workshop design, training, and facilitation
  • Strategic Communication
  • Instructional Systems Design
  • Emotional Intelligence
  • Career Transition
  • Relationship Management


  • Georgetown University’s Institute for Transformational Leadership, Executive Certificate in Leadership Coaching
  • University of Central Oklahoma, MS, Forensic Science
  • University of Central Oklahoma, BS, Biology Education


  • Accredited Certified Coach (ACC), International Coaching Federation
  • Executive Certificate in Leadership Coaching, Georgetown University
  • Project Management Professional (PMP), Project Management Institute
  • Certified in Leadership Circle Profile 360 and Emotional Quotient Inventory 2 (EQi 2.0)

Professional Associations

  • International Coaching Federation (ICF)
  • ASIS International


  • My wife Kelly and I have two kitties (Ireland & Skittles) and a German Shepherd dog (Ashford Ann).
  • I am an active volunteer with the St. Baldrick’s Foundation and enjoy paying it forward wherever I can.
  • I also love spending time in nature, listening to audiobooks, and being creative.

To learn more about Winning Ways, the organizations we work with, or me: